Existing evergreen content could be a huge asset to any marketing team. These pieces of content aren’t tied to a selected time, place or event, so businesses can use them over and once more to come up with countless blogs, social posts, newsletters and more.
The same piece of evergreen content is reimagined and reshaped into new forms, then distributed in numerous mediums across different online platforms to investigate its impact with various audiences. The challenge, of course, is in springing up with a powerful strategy for repurposing evergreen content.
1. Reformat It Into Interesting Visuals
As we start off the Covid era, attention spans appear to be shorter than ever, which provides quality graphics with increased value. Reformatting evergreen content into interesting visuals extends the reach of content with a bonus of providing SEO benefits. Ways to try and do this include repurposing data points into infographics and written content into videos or e-book offers.
2. Turn Standalone Tips Into Quotable Images
One of the quickest and easiest ways to effectively repurpose evergreen content is by turning standalone nuggets of wisdom from existing content into quotable images. you’ll be able to get even more bang for your buck by using the new piece of content to market and obtain people curious about the full-length piece you pulled it from, be it a blog article, podcast episode or YouTube video.
3. Update And Upgrade Popular Evergreen Content
Updating and upgrading evergreen content is usually an SEO win. Expand existing popular articles to supply more in-depth content on the topic. If a post cites old studies or statistics, update those citations and numbers. Evergreen content that ranks high in SERPs, drives traffic and stays relevant continues to learn our rankings and traffic after we keep it up thus far.
4. Repackage It In Other Formats With a distinct Feel
An easy thanks to repurpose evergreen content is to repackage it in an exceedingly different format and with a special feel. Blogs, as an example, is become podcasts; videos may be transcribed and changed into case studies; reviews can become stories and then on. The overarching theme or central point of the content is “re-massaged” during a different way through audio, video, writing and more.
5. Use It to urge Audiences Engaged In Content Sharing
Evergreen content isn’t just for SEO. Brands can create a better level of engagement with these always popular, heavily-searched topics. We use it to curate more content by inviting the audience to share their experiences. We market within the mortgage space; my team delivers content on home design, DIY and recipes and asks the audience to share their home project wins (and fails) in picture and video.
6. Redesign It employing a Library Of Visual Templates
Use Adobe XD to make a sturdy library of visual templates that you can use to quickly convert portions of your existing evergreen content into blog images, social posts and more. Leveraging a design system like this ensures that you just keep your collateral on-brand while drastically increasing your organizational speed when it involves content marketing.
7. ‘Slice And Dice’ It Into Multiple Pieces And Syndicate It
All content will be “sliced and diced” into multiple pieces. The larger the format, the more ways you’ll slice it. as an example, e-books are sliced into a slide presentation, quotes for social media, one or more blogs, a video, an infographic or a webinar. Then, take those pieces and syndicate them through advertising or emails to your constituents. If it’s evergreen, it’s a present that keeps on giving.
8. Turn It Into Gated Content Or A Paid Content Asset
Content doesn’t should be limited to the initial use it had been made for. Evergreen content will be repackaged into a booklet or maybe a full book and provided as the way to get interest (“subscribe here for our book on [topic]”); or it may be cleaned up and sold as a conceit project or a resource for industry awareness to supply more value to the brand itself.
9. Repurpose It As Educational Content
Most brands tend to overlook the facility of excellent old educational content! From definitions to videos to infographics to guides, it’s something that always remains in fashion; and there’ll be someone in your customer base who will keep the organic traffic alive for all of your educational content. At one amongst my previous employers, employees were rewarded for repurposing an inspiration rather than reinventing it.
10. Recreate Long-Form Content In ‘Snackable’ Formats